| 标题 | Share a Coke 1,000 Name Celebration |
| 广告公司 | Fitzco |
| 广告战役 | Share a Coke 1,000 Name Celebration |
| 广告主 | Coca-Cola Company |
| 品牌 | 46664/Coca-Cola |
| 首次发布日期 | 2017 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| 媒体类别 | 互动 |
| 长度 | |
| Advertising Agency | McCann Worldgroup |
| Production Company | ScoreAScore |
| 创意总监 | Bowen Mendelson |
| 创意总监 | Mike Groenewald |
| 美术指导 | Robert Hajek |
| 首席创意官 | Noel Cottrell |
| 执行创意总监 | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| 美术指导 | Sherman Winfiled |
| 文案 | James Beikmohamadi |
| 制作公司制片 | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| 客户总监 | Courtney Saul |
| 客户总监 | Joy Rowland Brown |
| 客户经理 | Sophie Wolf |
| Chief Strategy Officer | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| 联合创意总监 | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| 项目经理 | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Agency Contribution | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| 客户主管 | Anjelica Caraballo |
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