| 标题 | The Electric Helper 2 |
| 广告公司 | McCann Mexico City |
| 广告战役 | The Electric Helper |
| 广告主 | General Motors Corp. |
| 品牌 | Chevrolet |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 汽车 |
| 哲学 | After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn´t know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called “The electric helper”, their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. This car traveled the zones with gas stations and through #Reportegas in Twitter shared in real time information detailed about kind of gasoline available, maximum load and waiting time of supply of it. People decided the road of the car and got the reports of their zones through Twitter and also by Instagram stories. |
| 媒体类别 | 互动 |
| CCO | Alfredo Alquicira |
| Global Executive Creative Director | John Mescall |
| Executive Creative Director | Chavo D'Emilio |
| Global CCOs | Todd Riddle |
| Global CCOs | Matt Canzano |
| Global CSO | Ash Farr |
| Global COO | Grant Theron |
| Creative direcor | Luis Felipe Entrambasaguas |
| Deputy Executive Creative Director | Luminitza López |
| Writer | Piero Nacimento |
| Digital Integration Director | Ana Marín |
| Business Lead | Patricia Flores |
| Head of Operations | Mariana de Pina |
| Agency Producer | Rafael Lopez |
| Agency Producer | Katya Jiménez |
| 执行制片 | Arturo Romero |
| 执行制片 | Julieta Napoli |
| 执行制片 | Héctor River |
| 执行制片 | Mariana Martínez |
| Director | Milovan Radovic |
| ANimator | Eduardo Loaiza |
| Music | Dan Zlotnik |
| Graphic | Iván Poblano |
| Corporate Communications | Johnny Méndez G. |
| Corporate Communications | Lourdes Alderete |
| Client Approval | Adrian Enciso |
More Work
SEE ALLSee My Pain
- 品牌:
- Nurofen
- 广告公司:
- McCann London
Tune out Pain
- 品牌:
- Nurofen
- 广告公司:
- McCann London
The Electric Helper
- 品牌:
- Chevrolet
- 广告公司:
- McCann Mexico City
Protect Like a Mother
- 品牌:
- Lysol
- 广告公司:
- McCann New York
Change Nothing
- 品牌:
- Nespresso
- 广告公司:
- McCann Worldgroup