| 标题 | iiRobots |
| 广告公司 | House 337 |
| 广告战役 | iiRobots |
| 广告主 | Interactive Investor |
| 品牌 | interactive investor |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 网上金融服务 |
| 哲学 | House 337 has created the first brand campaign for interactive investor, the UK’s biggest flat-fee investment platform with £59 billion of assets under administration and 400,000 customers. The TV, VOD, OOH and social campaign aims to increase awareness of the brand by introducing the ii’s – a pair of friendly robots with unparalleled investment know-how - that mirror the brand’s logo. The ii’s are interactive investor’s ultimate representatives. They’re smart, insightful, and intelligent. In the TV spot, the ii’s roll (and fly) around the UK advising people about the benefits of investing with interactive investor. From naturists to water-skiers, the ii’s speak everyone’s language despite only using the letter i. Calling the shots for the ad was, directing supremo, Guy Manwaring. Alongside Guy, visual effects studio 1920vfx, and sound design agency Strings and Tins, helped create the spot which will run throughout October and November. The ii’s will also appear across OOH on sites across the country and will pop up on digital and social media channels. Star Wars character designer Luke Fisher sketched the initial designs and the visual effects masters at 1920vfx did the rest. The robots were created through a collaboration with all stakeholders involved from the very start of the project. The final robots look and sound like characters that George Lucas would be proud of. |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Gemma Buckwell |
| 广告经理 | Chris Clark |
| 创意总监 | Steve Hawthorne |
| 创意总监 | Katy Hopkins |
| Creative | Gabby Kohli |
| Creative | Nick Coates |
| Planner | Rachel O’Donovan |
| Planner | Isaac Blackbourne |
| Account Management | Nick Pawlak |
| Account Management | Nick Cooper |
| Account Management | Siena Singh |
| 广告公司制片 | Rory Elms |
| Agency Assistant Producer | Lilliana Silva |
| 项目经理 | Sarah Large |
| 制作公司 | Merman |
| 导演 | Guy Manwaring |
| 制片 | Jess Ensor |
| 剪辑师 | Leo King |
| 剪辑公司 | Stitch |
| 后期制作 | 1920 |
| 后期制作 | Bill McNamara |
| 后期制作 | Ben Revens |
| 后期制作 | Chris King |
| 后期制作 | Adam Gramlick |
| 后期制作 | David Recsenyi |
| 后期制作 | Elena Shurkus |
| 后期制作 | Lucy Wright |
| 后期制作 | Ognjen Vukovic |
| 后期制作 | Will Davies |
| 后期制作 | Miles Tomalin |
| 后期制作 | Arda Sernaz |
| 后期制作 | Joe Baker |
| 后期制作 | Eva Bennett |
| 后期制作 | Vincenzo Giaquinto |
| 后期制作 | Ryan Hadfield |
| 后期制作 | Alejandro Marzo |
| 后期制作 | Doruk Saglam |
| 后期制作 | Loredana Gangemi |
| 后期制作 | Kai Van Beers |
| 后期制作 | Ross Culligan |
| 后期制作 | Ella Whiting |
| Sound Designer | Culum Simpson |
| 音效设计公司 | Strings and Tins |
| 音效 | Laura-Leigh Smith |
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