| 标题 | The Royal Treatment |
| 广告公司 | House 337 |
| 广告战役 | The Royal Treatment |
| 广告主 | Dream Games |
| 品牌 | Royal Match |
| 首次发布日期 | 2023 / 2 |
| 行业领域 | 视频游戏/电玩控制器 |
| 哲学 | House 337 has created a glamorous TV campaign for Dream Games’ Royal Match that offers a glimpse into the “royal treatment” every player receives. It is the agency’s first work for the gaming company since it won the business last year. Gold-plated harps and floating game elements highlight the premium experience that Dream Games provides for millions of players through Royal Match. The multi-million dollar TV campaign, which breaks on February 13th, will run for two weeks in 40s and 30s spots. Mobile gaming has a reputation for being low-brow entertainment with players admitting to enjoying them as a ‘guilty secret’. However, with beautiful graphics, slick gameplay and lovingly crafted characters, Royal Match stands out in the field as a fun way to spend time. This sensation of excitement and engagement is reflected in the new campaign. The advertising campaign is a first for Dream Games and is part of a major push to propel Royal Match to the top spot in the casual gaming market by driving more players to download the game. Originally launched in February 2021, Royal Match is one of the top three-grossing mobile games in the US, with millions of players signing up each month. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效设计公司 | String and Tins |
| Chief Marketing Officer (CMO) | Richard Hocking |
| 广告经理 | Amy Beadle |
| 执行创意总监 | Jo Moore |
| 创意总监 | Katy Hopkins |
| 创意团队 | Nick Coates |
| 创意团队 | Gabby Kohli |
| Planning Team | Simon Butcher |
| Account Management | Julian Hough |
| Account Management | Katherine Thompson |
| Account Management | Olivia Conroy |
| Account Management | Stephen Rowe |
| 广告公司制片 | Tracy Macassey |
| Project Director | Louisa Lewis |
| 制作公司 | Partizan London |
| 导演 | Sophia Ray |
| 制片 | Annabel Ridley |
| 剪辑师 | Sam Allen |
| 后期制作 | Black Kite |
| 摄影指导 | David Foulkes |
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