| 标题 | Way Out |
| 广告公司 | Leo Burnett Israel |
| 广告战役 | Way Out |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2022 / 3 |
| 行业领域 | 家用电器和视听产品 |
| 哲学 | Samsung and Great Guns director Tal Zagreba continue their collaboration with a punchy new campaign, ‘Way Out’. Aimed at Gen Z, the film showcases Samsung’s ecosystem range - launching the teens through a portal of escapism and self-expression. Set to the track of ‘No Way Out’ by Escapism, the spot from Leo Burnett Israel features a series of vignettes exploring Gen Z life. As teens hunt hungrily through a supermarket, experience first loves, and wreak havoc at a party, Samsung’s ecosystem products are integrated into each situation seamlessly, highlighting their racing heartbeats, showing them the way to their next rave, and letting them share intimate moments through music - or get lost in a world of their own. The common thread through it all is a palpable atmosphere of youthful energy, uninhibited and uncompromising. In approaching Great Guns’ Tal Zagreba, Samsung knew they wanted to appeal to Gen Z but allowed the director free reign to take it in the direction he wanted. Opting to convey a feeling rather than overtly selling a product, Tal decided to craft an authentic depiction of the target market without flattery or exaggeration, capturing on film the impulsive essence of the new youth as dark, passionate individuals. As they make their core memories, Samsung’s products are there all along, fitting comfortably by their side and enhancing the experience. In terms of camera work and aesthetics, the film aims to show the world through the characters’ eyes - not to judge, but to simply experience. To do so, Tal combined retro, grainy footage with a chaotic, boundless camera, staying as close as possible to the visual language the protagonists themselves would use. Carrying this authentic approach forward to the casting process, Tal sought actors that truly reflected the characters they would represent. Enlisting electric, mysterious, carefree individuals, Tal’s deepest intention was to create intimacy between them and the camera by getting to know them as people first. The result had the actors feeling confident to utilise the film as a platform to express themselves and the essence of a generation, without filters or censorship. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 英国 |
| Soundtrack | “No Way Out” by “Escapism” |
| 制作公司 | Great Guns |
| Head of Marketing | Ronen Salem |
| Marketing Manager | Zach Ben-Ari |
| Chief Executive Officer (CEO) | Imi Eiron |
| 首席创意官 | Ami Alush |
| 创意总监 | Oren Ben Naim |
| 创意团队 | Dror El-Al |
| 创意团队 | Olga Vorobieva |
| 广告公司制片 | Menny Zarhia |
| 客户主管 | Shiran Feldman |
| 客户主管 | Tom Eshel |
| 客户经理 | Noam Cohen |
| Marcom Director | Eva Hasson |
| 制作公司 | Gigi Productions |
| 导演 | Tal Zagreba |
| 执行制片 | Gigi |
| 制片 | Tzuri Kedem |
| 摄影指导 | Roman Linetsky |
| Gaffer | Lee Klein |
| 制作设计师 | Adam Gazala |
| Wardrobe / Stylist | Noa Nozik |
| Grip | Moshe Bukman |
| Offline Editor | Shahar Beeri |
| Online Studio | V01 STUDIO |
| Post-production Producer | Amit Grant |
| VFX Supervisor / VFX Artist | Yoni Shahar Ben Artzi |
| VFX Artist | Amit Bensangi |
| Colorist | Imri Agmon |
| 音乐制作人 | Daniel Shemer |
| Mix & Mastering | Daniel Anglister |
| Assistant Editor | Omer Leshem |
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