| 标题 | FordGood |
| 广告公司 | Leo Burnett Israel |
| 广告战役 | Ford Good |
| 广告主 | Ford Motor Company |
| 品牌 | Ford |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 轿车 |
| 哲学 | Today, 29.3% of households in Israel suffer from food insecurity. That means that 1 in 3 families do not have enough food as opposed to 1 in 5 before the COVID-19 pandemic (20.1%). With the problem growing, previous volunteer numbers no longer suffice. So while the need for food packages has never been this high, there are less and less volunteers to pack the boxes and distribute them to those in need. Ford decided to do something about this. With the high Jewish Holiday season around the corner, Ford teamed up with Latet, Israel’s largest NGO battling Food Poverty, and issued a nationwide call to people looking to buy a car and test drive a Ford, to use their test drive to do some good along the way by distributing holiday food packages to families in need. A wonderful way to let people experience their cars while doing good. |
| 媒体类别 | 电视 |
| 长度 | |
| Agency | BBR Saatchi & Saatchi |
| Chief Executive Officer (CEO) | YossiLubaton |
| Creative Vice President | Ami Alush |
| Creative Vice President | Igal Ezra |
| 创意团队 | Lee Harush |
| 创意团队 | Itamar Paradny |
| 创意团队 | Oren Ben Naim |
| 创意团队 | Achiya Darshan |
| 创意团队 | Nitzan Amir |
| 创意团队 | Tomer Attal |
| Account VP | Aviv Benzikri |
| 客户主管 | Lior Ben Izhak |
| 客户主管 | Or Fitussi |
| 客户主管 | Adi Neuberger |
| Production VP | Iris Yisraeli |
| Strategic VP | Yossi ‘Joe’ Baruch |
| Strategy Team | Asaf Nerson |
| Marcom Director | Eva Hasson |
| Traffic Team | Ronit Doanis |
| Studio Manager | Lea Avram Vayzer |
| Studio Team | Zehava Gonen Greenberg |
| Studio Team | Roni Rappoport |
| Studio Team | Idan Perets |
| Studio Team | Dana Schossberger |
| Studio Team | Sophie Alon |
| Studio Team | Yulia Zak |
| Studio Team | Liat Harel |
| Studio Team | Jenny Gindus |
| Studio Team | Oren Bar |
| 制作公司 | Og |
| 导演 | Yoram Ever-Hadani |
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