标题 | Flight of the bumblebee |
广告公司 | Leo Burnett Israel |
广告战役 | Flight of the bumblebee |
广告主 | Samsung |
品牌 | Samsung Galaxy S21 |
首次发布日期 | 2021 / 2 |
行业领域 | 手机与寻呼机 |
哲学 | Nowadays you have to be alert, attentive, on the lookout. You’ve got to keep your phone at hand and be prepared to draw it out in an instant, because you never know what situation you will encounter that will warrant documenting. It could be an elephant giving birth at the safari. It could be a triple rainbow. or it could be a traffic cop dancing in the middle of a busy street intersection. At those moments, it is crucial you be able to operate and access the right camera features on your mobile at lightning speed because that may just determine whether your footage becomes the next big video sensation and ends up conquering the web. That’s why for the launch of the new Galaxy S21 series with its advanced photography and video capturing features, we brought the story of a bumblebee that surprises a Dad making him do all kinds of goofy stuff you wouldn’t want to miss capturing. So while Dad is seen dancing to the tune of the bumblebee, his kids pull out their devices and document the moment, each using a different feature of the phone. |
媒体类别 | Web Film |
长度 | |
Chief Executive Officer (CEO) | Ori Gal |
首席创意官 | Ami Alush |
VP of Client Services | Yonatan Regev |
创意总监 | Oren Ben Naim |
创意团队 | Hezkush Yeshurun |
创意团队 | Meital Miller |
广告公司制片 | Menny Zarhia |
客户主管 | Hagay Zaken |
客户经理 | Efrat Gelfand |
导演 | Eran-Shushu Spanier |
制作公司 | Green Productions |
Marcom Director | Eva Hasson |