| 标题 | Burned Pencil |
| 广告公司 | Talent Marcel |
| 广告战役 | Burned Pencil |
| 广告主 | Instituto Homem Pantaneiro |
| 品牌 | Instituto Homem Pantaneiro |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 古迹、公园及野生动植物的保护 |
| 剧情简介 | The fire outbreaks registered alarming numbers in 2020. To call attention from everyone to the theme, Instituto Homem Pantaneiro launches an awareness action and puts on sale a pencil case made from the carbonized wood. The prize of the pencil case corresponds to the number of the fire outbreaks during the year: R$742,997.00 (Brazilian currency). |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | https://www.burnedpencils.com/ |
| 执行创意总监 | Otavio Schiavon |
| CEO/COO | João Livi |
| 创意总监 | Rodrigo Lugato |
| 创意总监 | Diego Ferrite |
| Creative | Paula Keller Perego |
| Creative | Danilo Carvalho |
| RTVC | Renata Correa |
| RTVC | Erika Sartini |
| Image Producer | Sugarcane Filmes |
| 导演 | Leonardo Aiello |
| 执行制片 | Igor Selingarde |
| Production Director | Murilo Paiva |
| Still Photography | Igor Lopes |
| Sound Producer | Audio Boutique |
| Musical Producer | Lourenço Rolon |
| Approval Client | Karine Dias |
| Approval Client | Angelo Rabelo |
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