João Livi
Chief Operating Officer, Chief Creative Officer at Talent
São Paulo, 巴西
标题See The Music
广告公司
广告战役 See The Music
广告主 The São Paulo State Symphony Orchestra (Osesp)
品牌 The São Paulo State Symphony Orchestra (Osesp)
首次发布日期 2019 / 5
行业领域 文化、休闲及体育
哲学 The São Paulo State Symphony Orchestra (Osesp) presents “See The Music”, a project that transforms iconic compositions into pieces of art. From a chip installed in maestra Marin Alsop’s baton, the movements captured as she conducted works such as Beethoven’s 5th Symphony, were mapped and transformed into paintings, causing a unique kinaesthetic experience for the spectator. Besides offering such a sensation by transforming musical pieces into objects, the “See The Music” project also explores the new possibilities of artistic manifestations enabled by technology. Via bluetooth, a gyroscope and an accelerometer installed in the baton, communicated with a software with 13 thousand lines of programming, created especially for the project, which captures the movements. The software’s data intelligence handles the complete decoding of different types of gestures, from the lightest to the more vibrant and energetic ones, turning them into paintings. Authors such as Debussy, Mozart and Tchaikovsky, among others, will have small excerpts of their most prominent works captured and transformed into works of art. The paintings created from the experiment will be part of a commemorative exhibit. After the versnissage, the paintings will be auctioned on behalf of fundraising for the educational and artistic activities of the orchestra and its groups.
媒体类别 互动
长度
CCO
创意总监
创意总监
Interactive and Creative Director
Creative Team
Creative Team
Creative Team
Photos
Final Art
RTVC/Agency Production Team
Director
Assistant Director
摄影指导
执行制片
Client Services
Client Service Assistant
Production
Editing
Editing
Post Production
Color Grading
Finalisation
Electric Engineer
Designer
Sound Production
Art Direction
美术指导
Production
Director
Director

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