Executive Creative Director, EVP (Europe) and Managing Director (Sweden)
at
Crispin Porter + Bogusky Europe
Gothenburg, 瑞典
| 标题 | Point & Fly |
| 广告公司 | Crispin Porter + Bogusky Gothenburg |
| 广告战役 | Point & Fly |
| 广告主 | Scandinavian Airlines |
| 品牌 | Scandinavian Airlines |
| Posted | 11月 2012 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | Instead of creating a traditional ad and adopt it for tablet viewing, we decided to create an ad that uses the technical innovations of the tablet itself. In this way, we continue to build on SAS' reputation as an innovative company and at the same time prove that SAS still has the most destinations in and from Sweden. USE OF MEDIA : Without the need of an expensive Apple iAd solution, we used the built in compass and GPS to construct a tablet-ad that automatically selects your nearest departure airport, as well as calculates a destination with a price for every possible direction you might face. Every time you (and your tablet) move, you will see a new suggestion for a new destination. If you see something you like, you can just click and book the flight, straight from the ad. RESULTS : The ad was published in the tablet version of Swedish No. 1 home furnishing magazine “Sköna Hem”. In the same tablet magazine, other interactive ads had a typical click through rate of approx. 10%. SAS’ tablet ad landed an impressive 22%. |
| 媒体类别 | 互动 |
| 客户经理 | Alexandra Moberg |
| 执行创意总监 | Gustav Martner |
| 首席创意官 | Rob Reilly |
| 美术指导 | Dennis Rosenqvist |
| 文案 | Annica Brinck |
| 执行制片 | Marcus Scheffler |
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