Executive Creative Director, EVP (Europe) and Managing Director (Sweden)
at
Crispin Porter + Bogusky Europe
Gothenburg, 瑞典
| 标题 | Advertising Redjuged |
| 广告公司 | Crispin Porter + Bogusky Gothenburg |
| 广告战役 | Advertising Rejudged |
| 广告主 | Güldagget |
| 品牌 | Golden Egg Award |
| Posted | 11月 2011 |
| 行业领域 | 广告与传播 |
| 广告口号 | . |
| 剧情简介 | The last couple of years, entries to Swedish national advertising award show “Guldägget” (the Golden Egg) have decreased in favor for international ones. So in order to prove that a Swedish jury understands Swedish work like no one else, three international juries from Asia, Ghana and Latvia were given the assignment to re-judge last years winners of Guldägget. |
| 哲学 | They say good advertising knows its target group. Could it be that simple that the best, local advertising is impossible for an international jury like you to judge? In short; "is good advertising good everywhere?" Nevertheless, the last couple of years, entries to Swedish national advertising award show “Guldägget” (the Golden Egg) have decreased in favor for international ones. So in order to prove that a Swedish jury understands Swedish work like no one else, three international juries from Asia, Ghana and Latvia were given the assignment to re-judge last years winners of Guldägget. The result was presented as a short documentary at guldagget.se. By the release, all Swedish agencies also received a revised annual and a reminder to send in entries to this year’s awards, together with new updated diplomas for all the winning agencies. |
| 媒体类别 | 案例研究 |
| 创意总监 | Gustav Martner |
| 创意总监 | Anders Gustafsson |
| 文案 | Robert Aquadro |
| 文案 | Annica Brinck |
| 文案 | Niklas Moberg |
More Work
SEE ALLSoda Call
- 品牌:
- Sony
- 广告公司:
- Crispin Porter + Bogusky Gothenburg
Level Vodka
- 品牌:
- Level Vodka
- 广告公司:
- Springtime