Gustav Martner
Executive Creative Director, EVP (Europe) and Managing Director (Sweden) at Crispin Porter + Bogusky Europe
Gothenburg, 瑞典
标题Defining Moments
广告公司
广告战役 Defining Moments
广告主 Swedish Radio
品牌 Swedish Radio
首次发布日期 2015
行业领域 电视、广播节目与电视台、电台
哲学 There’s a moment in every musician’s life that changes everything; the first time they hear themselves on the radio. When creating the 90 year anniversary film for Radio Sweden, we invited some of the country’s most celebrated musicians to recreate this magical moment. The film opens in Stockholm’s Saint James's Church in 1925, the time and place for the very first radio transmission, and we hear the Swedish Radio Orchestra play a song that seems familiar to us. We’re then taken on a journey through time, from 1925 to today, and we see a series of famous artists experiencing their own personal moments; magical things start to happen as they hear their song on the radio for the first time. By the end of the film, a relatively unknown artist takes the stage in the Berwald Concert Hall to sing the final chorus of the song, which we now realise is an orchestral arrangement of the iconic pop anthem “Music Non Stop”. Those in the know might know that this young man, Elias, has been predicted to be tomorrow’s big star; a subtle hint to the next 90 years of music coming out of Sweden. 
媒体类别 影视
长度
Soundtrack Music Non Stop
文案
美术指导
执行创意总监
执行创意总监
客户经理
Client Services Director
导演
摄影指导
制片
执行制片
制作经理
剪辑师
剪辑师
Online
Grade
Sound Designer
Performers
音乐作曲家
音乐作曲家

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