I started as a self-taught multimedia developer in the mid-90s, moved into being a full-time digital creative and soon won my first international awards for clients such as the ABSOLUT Company, Volkswagen, and TeliaSonera. I have been a member of numerous award juries, including The ONE Show, Art Directors Club, Cannes Lions, D&AD, and NY Festivals. I am the Chairman of the Swedish Association of Communication Agencies and have been a featured speaker at venues all over the world including Eurobest, Web 2.0 Expo Berlin, Hong Kong Kam Fan Awards, and the TechCrunch50 in San Francisco. I am also the co-founder of a start-up company called Burt, which makes technology for more effective online advertising. In May 2012 I was named an EVP at CP+B. I live in Majorna, Gothenburg, with my wife, three kids and a collection of 7" punk vinyls, guitars and musical saws.