| 标题 | Eye-catching Cat in editorial environment (German) |
| Brief | In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment. |
| 广告公司 | Ruf Lanz Werbeagentur |
| 广告战役 | Animal rights deserve as much attention as Donald Trump |
| 广告主 | Foundation Tier im Recht |
| 品牌 | Tier im Recht |
| 首次发布日期 | 2023 / 7 |
| 行业领域 | 动物权利、安全及收养 |
| 剧情简介 | The Foundation Tier im Recht (= Rights for Animals) advocates for a strong legal protection of animals. Its aim is to draw more attention to animal rights. |
| 媒体类别 | 案例研究 |
| 创意总监 | Markus Ruf |
| 美术指导 | Isabelle Hauser |
| 美术指导 | Dave Schellenberg |
| 文案 | Markus Ruf |
| 客户主管 | Gian Marco Juon |
| CGI | Isabelle Hauser |
| CGI | Michèle Aschmann |
| 客户主管 | Gieri Bolliger |
| 客户主管 | Christine Künzli |
| 客户主管 | Kevin Meier |
| 客户主管 | Joëlle New |