| 标题 | Always stop before texting |
| Brief | The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations. |
| 广告公司 | Ruf Lanz Werbeagentur |
| 广告战役 | Parking Spaces |
| 广告主 | BFU (Swiss Council for Accident Prevention) |
| 品牌 | BFU (Swiss Council for Accident Prevention) |
| 首次发布日期 | 2022 / 10 |
| 行业领域 | 道路安全 |
| 剧情简介 | The Swiss Council for Accident Prevention (BFU) conducts research and provides advice so that fewer accidents happen in Switzerland on the roads. And this by public appointment since 1938. |
| 媒体类别 | 平面 |
| 创意总监 | Markus Ruf |
| 美术指导 | Isabelle Hauser |
| 文案 | Markus Ruf |
| 后期制作 | Lorenz Wahl |
| 客户主管 | Gian Marco Juon |
| 客户主管 | Jürg Beutler |
| 客户主管 | Franziska Hartmann |
| 客户主管 | Peter Mathys |