| Brief | Problem:Unfortunately, many affected persons don't seek help. The main reason: fear and shame that their addiction could become known.Solution:For people who are ashamed, discretion is very important. That's why we made this the focus of the campaign. Demonstrated by different types of drinkers. All of them remain anonymous through the glasses in front of their eyes. The people portrayed are still well established in society because alcohol problems should be treated as early as possible.Media:Print ads in the largest newspapers and magazines, posters and billboards around bars, postcards, social media ads.Result:According to Arud: 1. Six times more entries due to alcohol problems than in the previous year. 2. Noticeable patient shift: more people who are still established in society, which significantly increases the chance of success. |
