| 标题 | Opera House Sydney |
| Brief | Idea:«Build Smart» knows the art of connecting everything in the right way. To symbolize this, iconic buildings were connected dot by dot. The lines were drawn manually.Media:The campaign reached the professional target group on digital billboards in and around trade fairs.Result:Thanks to the skillful approach, it quickly built awareness and interest among decision makers in the building industry. |
| 广告公司 | Ruf Lanz Werbeagentur |
| 广告战役 | The art of connecting everything |
| 广告主 | Build Smart Building Technology |
| 品牌 | Build Smart |
| Posted | 11月 2022 |
| 行业领域 | 建筑与土木工程 |
| 剧情简介 | «Build Smart» is a new Swiss brand for connected building technology. The goal was to draw the attention of planners, electricians, engineers, architects and real estate developers. |
| 媒体类别 | 互动 |
| 创意总监 | Markus Ruf |
| 美术指导 | Catherine Martin |
| 文案 | Markus Ruf |
| 广告公司制片 | Roger Koller |
| 制作公司 | RoDo Works |
| Motion Designer | Gregor Szabo |
| 广告经理 | Roger Altenburger |
| 广告经理 | Pascal Grolimund |
| 广告经理 | Stefan Ruf |
| 广告经理 | Alessandro Buriola |