| 标题 | SickKids VS - #10YearChallenge |
| 广告公司 | Cossette |
| 广告战役 | SickKids VS - #10YearChallenge |
| 广告主 | SickKids Foundation |
| 品牌 | SickKids Foundation |
| Posted | 9月 2019 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 媒介公司 | OMD |
| Global Chief Creative Officer | Peter Ignazi |
| 创意总监 | Craig McIntosh |
| Global Chief Creative Officer | Carlos Moreno |
| 创意总监 | Jaimes Zentil |
| 美术指导 | Spencer Dingle |
| 文案 | Jordan Hamer |
| 制片 | Erica Metcalfe |
| 客户总监 | Daniel Dolan |
| Senior Vice-President Strategy | Rosie Gentile |
| Strategy Director | Denika Angelone |
| 制作 | Scouts Honour |
| SVP Strategy Director | Rosie Gentile |
| Senior Art Director | Andy Ng |
| Group Account Director | Melissa Levenberg |
| VP, Business Lead | Tishan Canagasaby |
| VP, Brand Strategy & Communications | Lori Davison |
| Director of Integrated Brand Marketing | Kate Torrance |
| Marketing Manager | Kelly Hanley |
| Marketing Manager | Jessica Myers |
| Associate Director | Lisa Charendoff |
| PR Director | Sandra Chiovitti |
More Work
SEE ALLHere to Win
- 品牌:
- World Wheelchair Rugby
- 广告公司:
- Cossette
Be Unbordered (133s)
- 品牌:
- Flight Centre Canada
- 广告公司:
- Cossette