| 标题 | Grand Openings - Egg McMuffin |
| 广告公司 | Cossette |
| 广告战役 | Grand Openings |
| 广告主 | McDonald’s |
| 品牌 | McDonald’s Canada |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 食品 |
| 剧情简介 | It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration. |
| 媒体类别 | 平面 |
| 广告经理 | Chuck Coolen |
| 广告经理 | Cathy Begley |
| 广告经理 | Mélissa Hains |
| 广告经理 | Vilma Morlin |
| 广告经理 | Jillian Pyper |
| 广告经理 | Andréanne Gilbert |
| 首席创意官 | Peter Ignazi |
| 执行创意总监 | Louis-Philippe Tremblay |
| 创意总监 | Anne-Claude Chénier |
| 创意总监 | Barbara Jacques |
| 创意总监 | Alex Gadoua |
| 美术指导 | Alexandre Jutras |
| 美术指导 | Fabrice Bouty |
| 文案 | François Julien Rainville |
| 客户经理 | Geoff Wilton |
| 客户经理 | Vanessa Audigand |
| 客户经理 | Natalie Azoulay |
| 客户经理 | Philippine Chabran |
| 制作公司 | Consulat |
| 后期制作 | Jonathan Kemp |
| Production Art Director | Maïlis Roy-Lessard |
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