| 标题 | Strong for You. Strong for Germany. |
| 广告公司 | fischerAppelt AG |
| 广告战役 | Strong for You. Strong for Germany. |
| 广告主 | German Federal Ministry of the Interior |
| 品牌 | German Federal Ministry of the Interior |
| Posted | 11月 2017 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 | In Germany, just as in the rest of Europe and the world, there are currently many concerns – concerns about terrorism, about refugee policy, and concerns about those who are overly concerned about anything (and anyone) they do not know. Yet the 1.7 million police officers, firefighters and rescue workers who ensure our country’s and our personal safety are often hindered in their work, paradoxically even by violence towards them. The Federal Ministry of the Interior wants to restore respect for the people who risk everything for us with the nationwide campaign “Strong for you. Strong for Germany”. The campaign manages to address everyone – thoughtless people being in the way during an emergency as well as refugees whose experience has taught them not to trust the police. The campaign includes TV spots shown during prime time on private TV channels; targeted online measures (German, English and Arabic) such as longer versions of those spots; as well as huge posters in selected German cities. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | It’s Us |
| 导演 | Soeren Schaller |
| 摄影师 | Kristian Schuller |
| 文案 | Christian Rullfs |
| Junior Art Director | Josie Schnitt |
| 美术指导 | Marc Tebart |
| 美术指导 | Jessica Philipp |
| 创意总监 | Philip Bolland |
| 创意总监 | David Morales |
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