| 标题 | Spring Break |
| 广告公司 | fischerAppelt AG |
| 广告战役 | Plastic Legacy |
| 广告主 | Greenpeace |
| 品牌 | Greenpeace |
| Posted | 1月 2021 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | Plastic pollutes the environment for up to 400 years. Its increasingly drastic effects on the environment is one of the greatest challenges of our time. But how can we show this future today?Through time travel! The 'Plastic Legacy' campaign is a visual what-if-scenario on the notion what if we died today? The campaign illustrates that in the distant future, people will have to deal with what we left behind. Our garbage.In order to answer this question as drastically as possible, we created a series of archaeological excavations in which plastic waste and its originators are brought to light. Literally. Depicting ordinary activities that result in extraordinary plastic pollution and showing how our behaviour, consciously or unconsciously, causes lasting damage to the environment. |
| 媒体类别 | 平面 |
| 执行创意总监 | David Morales |
| 创意总监 | Philip Bolland |
| 美术指导 | Jessica Philipp |
| 首席创意官 | Diether Kerner |
| 首席创意官 | Robert Müller |
| 文案 | Maximilian List |
| 制作公司 | Carioca Studio |
| Managing Director | Johannes Buzási |
| 插图 | Carioca Studio |
| Art Buyer | Johanna Merensky |
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