Philip Bolland
Sound Designer at Factory Studio
London, 英国
标题Plastic Legacy 1 (ge)
广告公司
广告战役 Plastic Legacy
广告主 Greenpeace
品牌 Greenpeace
首次发布日期 2020 / 1
行业领域 环境与生态问题
广告口号 Should it be what we leave behind?
广告口号 (原始语言) Soll das alles sein, was wir hinterlassen?
剧情简介 Plastic pollutes the environment for up to 400 years. Its increasingly drastic effects on the environment is one of the greatest challenges of our time. But how can we show this future today?Through time travel! The 'Plastic Legacy' campaign is a visual what-if-scenario on the notion what if we died today? The campaign illustrates that in the distant future, people will have to deal with what we left behind. Our garbage.In order to answer this question as drastically as possible, we created a series of archaeological excavations in which plastic waste and its originators are brought to light. Literally. Depicting ordinary activities that result in extraordinary plastic pollution and showing how our behaviour, consciously or unconsciously, causes lasting damage to the environment.
哲学 Plastic pollutes the environment for up to 400 years. Plastic and its increasingly drastic effects on people, animals and the environment and how we deal with this problem is one of the greatest challenges of our time, but above all of the future. Together with Greenpeace we created the “Plastic Legacy” campaign to emphasize the importance of dealing with one of the biggest issues of our generation – plastic waste.
媒体类别 平面
执行创意总监
创意总监
美术指导
文案
Art Buyer
制作公司
Creative Agency

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