| 标题 | #UNHATEWOMEN |
| 广告公司 | Philipp und Keuntje GmbH |
| 广告战役 | #UNHATEWOMEN |
| 广告主 | Terre des femmes |
| 品牌 | Terres des femmes |
| Posted | 12月 2020 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | TERRE DES FEMMES has been fighting on behalf of women's rights for years. With the #UNHATEWOMEN campaign (unhate-women.com), the women's rights organisation has now succeeded in drawing attention to the widespread hate crimes against women and girls on the Internet. In a very short time, the campaign generated nationwide attention while increasing the pressure on politicians to act. Most successfully: The German Federal Council approves a legislative package against hate crimes. In the future, hate crimes and threats on the Internet will be prosecuted more vigorously and effectively. |
| 哲学 | What remains of the lyrics when they are taken out of their context: pure misogyny Through a viral video campaign, #UNHATEWOMEN takes on the rappers with their own weapons: their lyrics. Placing them in the hands of those who are subjected to verbal violence in their lyrics. Read out by women and free from bling-bling and booming beats, only one thing remains out of many songs: pure misogyny. #UNHATEWOMEN exposes this hatred in an unspectacular but shocking way. We don't criticise the artists, but rather their lyrics that scorn women. That is how we spark a discussion on the topic of hate crimes against women in the German rap scene. And whoever feels that they have been absolved of their responsibility by claiming the lyrics are an expression of artistic freedom, can at least be aware of the consequences of this alleged art thanks to the campaign. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 制作公司 | It's us Media Berlin |
| 制作公司 | MOKOH Music GmbH |
| 制作公司 | Studio Movie Magic |
| 制作公司 | Fork Unstable Media GmbH |
| 制作公司 | Fischerappelt Performance |
| 首席创意官 | Diether Kerner |
| 首席创意官 | Robert Müller |
| 执行创意总监 | David Morales |
| 创意总监 | Philip Bolland |
| 美术指导 | Christoph Laurisch |
| 美术指导 | Jessica Philipp |
| 文案 | Jonas Bartelworth |
| 文案 | Robert Miler |
| 文案 | Maximilian List |
| Managing Director | Johannes Buzási |
| 客户总监 | Rona Zachwey |
| 战略企划 | Marie Hollers |
| 制片 | Max Penk |
| 导演 | Annegret von Feiertag |
| Grade | Delfina Mayer |
| Online Artist | Tal Peled |
| DIT | Johannes Weise |
| 音效 | Richard Blaha |
| 摄影师 | Darius Ramazani |
| Art Buyer | Johanna Merensky |
| 音乐制作人 | Sarah Rimkus |
| 音乐制作人 | Maria Moritz |
| 音乐作曲家 | Marcel Neumann |
| 音乐作曲家 | Stephan Moritz |
| Sound Engineer | Marius Wiechmann |
| Head of Production | Uta Wittchen |
More Work
SEE ALLNumber 10
- 品牌:
- BBC
- 广告公司:
- BBC Creative Services
IT Girl
- 品牌:
- Greenpeace
- 广告公司:
- fischerAppelt AG
Pool Boy
- 品牌:
- Greenpeace
- 广告公司:
- fischerAppelt AG
Spring Break
- 品牌:
- Greenpeace
- 广告公司:
- fischerAppelt AG
Plastic Legacy 3 (ge)
- 品牌:
- Greenpeace
- 广告公司:
- fischerAppelt AG
Plastic Legacy 2 (ge)
- 品牌:
- Greenpeace
- 广告公司:
- fischerAppelt AG
Plastic Legacy 1 (ge)
- 品牌:
- Greenpeace
- 广告公司:
- fischerAppelt AG
Wrong Breaks New Ground
- 品牌:
- FIFA
- 广告公司:
- adam&eveDDB