Volvo C40 - "Every electric socket in the World"

Grey Brasil

Grey Brasil São Paulo, 巴西

1269

品牌: Volvo C40
国家: 巴西

广告主: Volvo

标题	Every electric socket in the World
广告公司	Grey Brasil
广告战役	Every electric socket in the World
广告主	Volvo
品牌	Volvo C40
首次发布日期	2022 / 3
行业领域	四轮驱动，SUV（运动型多功能车）
哲学	Every electric socket in the World becomes an exclusive gateway to the Volvo’s C40 Surprising but feels inevitable: to discover Volvo's all-electric model, the C40 Recharge, all it takes is to direct the camera of a cell phone towards any electric socket to access the world of electrification. The idea, created by Grey Brazil and Grey New York, reframes the meaning of the electric socket and allows the public to get to know the attributes of the new Volvo from an interactive and completely immersive VR experience. Once “inside the socket”, the public will be able to discover easter eggs, customize the car, schedule a test drive and even buy the C40 Recharge. And, at first, it’s the only way to get it
媒体类别	互动
长度	67 seconds
市场	美国
Agency	Grey New York
President & Chief Creative Officer	Luciana Rodrigues
执行创意总监	João Caetano Brasil
Head of Business Affairs	Rafael Morettini
Head of Strategy & Data	Mariana Pagano
创意总监	Tomas Correa
文案	Lucas Saicali
美术指导	George Moro
美术指导	Lucas Succi
Planner	Danilo Ueno
Planner	Mariana Pagano
Account Management Team	Carlos Barnabé
Account Management Team	Mariana Zavanella
Media Team	Thiago Kanada
Media Team	Camila Mercadante
Agency Senior Producer	Thais Possatti
Agency Assistant Producer	Viviane Dias
制作公司	Media Dub
PR Agency	Inside Out
Event	Casulo