| 标题 | Receipts to keep [Fighting] |
| 广告公司 | Grey Brasil |
| 广告战役 | Receipts of Respect |
| 广告主 | University Zumbi dos palmares |
| 品牌 | Racismo Zero |
| 首次发布日期 | 2023 / 5 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 哲学 | Black people always suffer racism inside consumption spaces in Brazil. From harassment by security guards to cases of death. It’s common to see black customers being asked to show their receipts to prove that they own something they have bought. And this is one example of the many racist aggressions practiced in commerce in the country. Based on this scenario, Grey Brazil created a campaign for Racismo Zero, a program developed by University Zumbi dos Palmares to fight racism inside commerce spaces, named “Receipts of Respect”. The objective is to raise awareness to the numerous types of racist aggression practiced in retail stores and then invite companies to join the program, which offers racial education to the employees of these companies, granting an "anti-racist company" seal to those that bring the cases in their establishments to zero. The campaign is divided into two parts. In the first part, billboards will display actual receipts collected among people who already suffered this type of violence and had to show them to prove they haven’t stolen anything. The pieces explain how black people are forced to carry their receipts and invite companies to take part on Racismo Zero program. The second part of the campaign is a platform for action: a free software for receipt printers that turns the receipt, a symbol of this type of racism, into a channel for protest and denouncement. This software can be downloaded at notasdorespeito.com.br and works like any other app for receipt printers, but it brings a QR Code on the receipt, in the shape of a clenched fist, a symbol of black resistance, which directs consumers to a site where they can make complaints and find legal and emotional counseling, in the moment the racist act happens. In addition, the receipts printed by the software will bring real stories of black citizens who have faced situations of racism in their daily lives and had to prove that they did not steal or rob something that was theirs. The software will be amplified by a film, billboards and on social media. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Dean | José Vicente |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| 执行创意总监 | João Caetano Brasil |
| 创意总监 | Tomas Correa |
| 创意团队 | Gabriella Batista |
| 创意团队 | Caio Camargo |
| 创意团队 | Lucas Cabrini |
| 创意团队 | Lucas Saicali |
| 创意团队 | Lucas Succi |
| Content | Gabriella Batista |
| Head of PR | Bruno Borghi |
| Head of Business Affairs | Priscilla Telles |
| Business Affairs | Bianca Araújo |
| Head of Strategy and Data | Mariana Pagano |
| Strategist | Luca Scarpelli |
| General Media Director | Verusca Casciano |
| 媒介总监 | Camila Mercadante |
| Head of Production | Regiani Pettinelli |
| Production Team | Ricardo Barbin |
| Production Team | Juliana Arcanjo |
| Production Team | Camila Frasquetti |
| 制作公司 | MALALA Filmes |
| Cast | Cainã Naira |
| Cast | Mário Alves |
| Cast | Fabiano Araújo |
| 导演 | Viviane Santos |
| Casting Production | Viviane Santos |
| 美术指导 | Tatiana Kordon |
| Art Director Assistant | Mauro Luz |
| Art Director Assistant | Éric Roberto de Souza |
| Hair and Makeup | Márcia Emiko Maruyama |
| Costume | Fernanda Mello |
| Costume | Isaura Avila |
| 摄影指导 | Fydell Botti |
| 1st AC | Bruno Ramos |
| 2nd AC | Rodrigo Pinheiro |
| Electrician Chief | Thiago Dib |
| 1st Electric Assistant | Bruno sardeli |
| 2nd Electric Assistant | Anderson Lopes Monteiro |
| Machine Operator | Julinho Garcia |
| 1st Machine Operator Assistant | Willians Barbosa |
| 2nd Electric Assistant | Guilherme Garcia |
| Editor / GMA | Guilherme da silva Bento |
| Production Director | Cris Barbosa |
| 制作 | Francisco Agostinho |
| Production Assistant | Agatha Botti |
| Production Assistant | Julia Bueno Rocha |
| Production Executive | Marta Rocha |
| Direction Assistant | Natan Ribeiro |
| 音效制作 | Pingado |
| Music Director | Will Bone |
| 音乐制作人 | Silvanny Sivuca |
| 音乐制作人 | Vitor Zafer |
| Finalizing | Otávio Carvalho |
| Finalizing | Well Costa |
| Executive Production | Lu Novelli |
| Account Management Team | Guilhermina de Paula |
| Account Management Team | Bruno Rodrigues |
| Casting Production | Veridiana Toledo |
| Music Production Coordenation | João Pedro Juknevicius |
| Voice Talent | Lene Costa |
| Making Of | Carol Rocha |
| Catering | Jessica Vigari Parine |
| Catering Assistant | Nicolly Marry da Silva |
| Cleaning | Viviane Neri |
| Driver | Gustavo Carvalho |
| Production/camera driver | Renato Santana de Souza |
| Machinery Driver | Rogério Santana de Souza |
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