| 标题 | #Prideskill |
| 广告公司 | Grey Brasil |
| 广告战役 | #Prideskill |
| 广告主 | Procter & Gamble |
| 品牌 | Procter & Gamble |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 企业传播 |
| 哲学 | P&G, one of the biggest consumer goods companies in the world, that is always trying to mirror society through broad efforts of diversity and inclusion, promoting discussions that tackle different business areas, is announcing the creation of the #PrideSkill movement, which has the purpose of facilitating the search of LGBTI+ professionals and encourage them to include “Pride” as a competence on their professional profile. The initiative is supported by the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) and has been developed in partnership with the Grey Brazil publicity agency. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| 首席创意官 | Max Geraldo |
| Regional Chief Creative Officer | Diego Medvedocky |
| Managing Director | Maria Pirajá |
| 执行创意总监 | João Caetano Brasil |
| 执行创意总监 | Rodrigo Tortima |
| 创意总监 | Guilherme Rex |
| 客户总监 | Luiz Mota |
| 客户经理 | Marcos Coelho |
| 客户经理 | Manuel Quintana |
| 美术指导 | Leônidas Pires |
| 美术指导 | Yggy Escobar |
| 文案 | Filipe Sanches |
| 文案 | Alejandro Zárate |
| Content Creative | Felipe Lima |
| Head of Production | Ricardo Magozo |
| 制作公司制片 | Fabio Reitzfeld |
| 制作公司制片 | Rodrigo Giammarino |
| 制作公司 | Bite Studio |
| Flávio Muraca | |
| 剪辑师 | Julian Eduardo |
| 音效 | Loud Produções |
| 媒介总监 | Pedro Lima |
| 广告经理 | Marjorie Teixeira |
| 广告经理 | Guilherme Queiroz Bittar |
| 广告经理 | Laís Ramirez de Souza |
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