| 标题 | Are you pushing the sausage? |
| Brief | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| 广告公司 |
Robert/Boisen & Like-minded A/S
|
| 广告战役 |
Are you pushing the sausage?
|
| 广告主 |
The Danish Cancer Society & Trygfonden
|
| 品牌 |
Trygfonden Anti Alcohol Awareness
|
| Posted | 12月 2020 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息
|
| 剧情简介 | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| 问题
| The campaign is part of an ongoing effort on anti-alcohol awareness among Danish youth. |
| 媒体类别 |
互动
|
| Production Agency |
Gobsmack Productions
|
| Strategist |
Kim Boisen
|
| Lead Creative |
Frederik Voetmann
|
| Lead Creative |
Niklas Hultquist
|
| 创意团队 |
Philip Bock
|
| 创意团队 |
Theis Kildetoft
|
| Social Media Team |
Alexander Faxø Faxø
|
| Social Media Team |
Victor Petri
|
| 创意总监 |
René Sohn Kammersgaard
|
| 客户总监 |
Gitte Andersen
|
| 执行制片 |
Christina Erritzoe
|
| 导演 |
Nikolaj Lie Kaas
|
| 摄影指导 |
Jasper Spanning
|
| 剪辑师 |
Nicolaj Monberg
|
| 剪辑师 |
Thorbjørn Münter
|
| Editorial Company / VFX Company |
Welcome Post
|
| Audio Engineer / Sound Designer |
Bjørn Vidø
|