| 标题 | The National Recycling Game |
| Brief | Over 140 million cans and bottles are thrown out each year in Denmark.So to change this, The Danish Deposit and Return System introduces 'The National Recycling Game': a game that turns every single bottle and can in Denmark into a lottery ticket. Each with the potential to make you a winner. Over a period of two months, everyone who recycles at their local recycling machines is an automatic participant in the game and will have a chance to win prizes that range from environmentally-friendly bikes to even an electric car. |
| 广告公司 | Robert/Boisen & Like-minded A/S |
| 广告战役 | The National Recycling Game |
| 广告主 | The Danish Deposit and Return System |
| 品牌 | Dansk Retursystem |
| Posted | 1月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | A campaign meant to get the Danes to recycle every single bottle and can in the country. |
| 媒体类别 | 案例研究 |
| 客户总监 | Therese VIlstrup |
| 剪辑师 | Adam Nielsen |
| 摄影指导 | Michael Sauer Christensen |
| 制作公司制片 | Gobsmack Productions |
| Film Director | Ricco Wichmann |
| Strategy Director | Kim Boisen |
| 创意总监 | Heinrich Vejlgaard |