标题 | The Unignorable Bill |
Brief | We created the Unignorable Bill, the worlds’ first pre-made proposal for a bill against hormone disrupting chemicals. The strategy was to make it as easy as possible for the 179 members of parliament to take action, and at the same time make it impossible for them to ignore the bill.This was achieved by collecting all of the parliament members email addresses, and then creating a powerful tool where the danes could voice their concerns directly to the the people in charge. |
广告公司 | Robert/Boisen & Like-minded A/S |
广告战役 | The Unignorable Bill |
广告主 | Coop |
品牌 | Coop |
Posted | 1月 2019 |
行业领域 | 百货公司、超市 |
剧情简介 | A people-driven campaign for a chemical-free future aimed directly at the politicians in charge.By targeting the few that could actually change the law, we managed to make a difference for everyone of us. |
媒体类别 | 案例研究 |
美术指导 | Mads Nicolai Mardahl |
美术指导 | Mads Nicolai Mardahl |
美术指导 | Rie Sloth Rasmussen |
美术指导 | Eva Ebbensgaard |
美术指导 | Eva Ebbensgaard |
Strategist | Kim Boisen |
客户经理 | Gitte Andersen |
客户经理 | Gitte Andersen |
Digital | Victor Petri |
Digital | Victor Petri |
制作公司 | Gobsmack Productions |
制作公司 | Gobsmack Productions |
导演 | Mike Nybroe |
制作公司制片 | Christina Erritzoe |
制作公司制片 | Christina Erritzoe |
剪辑师 | Magnús Sveinn Jónsson |
音效设计公司 | Bjørn Vidø |
剪辑师 | Magnús Sveinn Jónsson |