| 标题 | The Chain |
| 广告公司 | BBH |
| 广告战役 | Unleash the Chaos |
| 广告主 | Unilever |
| 品牌 | Axe Anarchy/Lynx Attract |
| 首次发布日期 | 2012 / 1 |
| 行业领域 | 香水与淡香水 |
| 剧情简介 | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
| 问题 | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| 媒体类别 | 电视 |
| 剪辑公司 | Final Cut |
| 制作公司 | Framestore |
| 音效 | Factory Studios |
| 剪辑师 | Rick Russell |
| 摄影指导 | Eduardo Grau |
| 导演 | Tom Kuntz |
| 广告公司制片 | Ruben Mercadal |
| 创意总监 | Dominic Goldman |
| 创意总监 | David Kolbusz |
| 创意团队 | Szymon Rose |
| 创意团队 | Daniel Schaefer |
| 广告经理 | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| 客户经理 | Jen Omran |
| 音效设计公司 | Phaze UK |
| 音效 | Sam Robson |
More Work
SEE ALLOnce Upon a Pud
- 品牌:
- Sainsbury's
- 广告公司:
- Wieden+Kennedy
Love Football. Intimately
- 品牌:
- Paddy Power
- 广告公司:
- Droga5
Booking.yeah
- 品牌:
- Booking.com
- 广告公司:
- Horses & Mules