| 标题 | A drop of possibilities (st English) |
| 广告公司 | McCann Health |
| 广告战役 | A drop of possibilities |
| 广告主 | Shanghai Blood Center |
| 品牌 | Shanghai Blood Center |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 献血、器官捐赠 |
| 剧情简介 | Blood is in great demand, especially during COVID. But due to quarantine and safety concerns, blood donations have dropped rapidly. Many people are also not willing to give blood because they can’t see the outcome of their actions, or don’t think the problem concerns them. How could we increase blood donation in Shanghai at this difficult time? |
| 媒体类别 | 互动 |
| 长度 | |
| President | Connie Lo |
| Global Chief Creative Officer | Matt Eastwood |
| 创意总监 | Samson Du |
| 执行创意总监 | Pierre Loo |
| 美术指导 | Jerry Lee |
| 创意总监 | Tommy Cheung |
| 美术指导 | Tracy Tang |
| 美术指导 | Jai-Jun Sun |
| 客户总监 | Elaine Gao |
| 客户经理 | Mandy Zhou |
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