Matt Eastwood
Founder at Gestalt Haus
New York, 美国
标题6 Minutes Together
Brief"6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions.
广告公司
广告战役 6 Minutes Together
广告主 Janssen Pharamaceuticals
品牌 JANSSEN
Posted11月 2021
行业领域 保健与医药产品
剧情简介 PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that makes it difficult for oxygen to be properly distributed through the body, causing patients to feel short of breath even when walking. Whilst PAH can't be cured, it can be treated. To optimize treatment, the patient's condition is monitored regularly through the '6-minute walk test'. This 6 minute is a suffocating, desperate and lonely process that reminds patients of their fatal destiny, and some patients are reluctant or even refuse to take the test. Janssen Pharma which provides its treatment drug ‘Opsumit’ for PAH decided to stand up to the situation to provide a solution beyond medicine.
媒体类别 案例研究
Global Chief Creative Officer
执行创意总监
创意总监
美术指导
Senior Creative Producer
客户主管
战略企划
PR Planner
战略企划
数字制片
Senior Account Manager
Senior Business Director
Translator
媒介企划
Music Video Director
Camera Director
制作公司制片
制作经理
Wardrobe / Stylist
Offline Editor
Online Editor
Casting
插图画家
PR Planner
PR Planner
Artist
音乐作曲家
Music Aranger

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