标题 | Sammy Leung |
广告公司 | McCann Health |
广告战役 | Not Another Sad Song |
广告主 | Pfizer |
品牌 | Pristiq |
首次发布日期 | 2021 / 5 |
产品 | Pristiq |
行业领域 | 保健与医药产品 |
剧情简介 | Hong Kong is one of the saddest cities in the world. 61% of adults struggle with mental illnesses, while 74% of those will never seek professional help. When we’re sad, we tend to listen to sad songs. So, what if this is a warning of mental illness and use technology to identify those people when they need help the most and reach out with support? Collaborating with JOOX, Asia’s largest music streaming service, the team in China used data to identify users who showed a sudden interest in melancholy music. Then, interrupted with a proactive message encouraged them to seek out the professional help they may need. The results have been amazing – The most important result? The people it touched. Not Another Sad Song is the perfect example of harnessing existing technology to meet people where they are to create a behaviour change that could truly have a life-changing impact. |
媒体类别 | 广播 |
长度 | |
执行创意总监 | Pierre Loo |
执行创意总监 | Tommy Cheung |
创意总监 | Jerry Lee |
Creative Group Lead | Alex Tang |
美术指导 | Jamien Liu |
文案 | Bono Ma |
文案 | Sam Cheeseman |
客户总监 | Rio Lee |
Managing Director | Sam Wong |
President | Connie Lo |
首席创意官 | Matt Eastwood |