East West Supermarket - "Embarassing Plastic Bags"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, 加拿大

2663

标题	Embarassing Plastic Bags
Brief	We all forget our reusable bags from time to time. In an effort to make customers think twice about absent-mindedly taking a single-use bag, the agency worked with East West Market to redesign its plastic bags. All the new bags looked as though they'd come from other, more embarrassing stores. Through the power of design (and bag shaming), the agency and store we were able to spark a worldwide conversation about single-use plastic.
广告公司	Rethink Communications Inc.
广告战役	Embarassing Plastic Bags
广告主	East West Supermarket
品牌	East West Supermarket
Posted	11月 2019
行业领域	杂货店、专卖店
剧情简介	We all forget our reusable bags from time to time.In an effort to help customers think twice about absentmindedly taking a single-use bag, we worked with East West Market to redesign their plastic bags. We created new bags that look like they come from other, more embarrassing stores.Through the power of design (and potential embarrassment), we were able to spark a conversation around the world about single-use plastic.
问题	Specialty Grocery Store in Vancouver, British Columbia.
媒体类别	案例研究
创意总监	Leia Rogers
创意总监	Ian Grais
创意总监	Chris Staples
美术指导	Sheldon Rennie
文案	Thom Peters
文案	John Eresman
设计师	Sheldon Rennie
制作公司制片	Kerry Bhangu
Strategist	Darren Yada
Strategist	Aliz Tennant
Strategist	Samantha Cheng
客户经理	Tianna Fung