Partner, National Creative Director
at
Rethink Communications Inc., Vancouver
Vancouver, 加拿大
| 标题 | The ad that aired once |
| Brief | Held annually on May 17, the day is a rallying event that aims to better the situation of LGBTQ2+ people all around the world.Our insight stemmed from a troubling statistic: every 23 seconds, a homophobic or transphobic comment is posted online. What is more alarming is that these comments are not acted upon, reported, removed. The issue is getting worse each and every day, and nothing suggests an improvement.To remind everyone that homophobia and transphobia are still very much present worldwide, our objective was to tackle cyberhomophobia and cybertransphobia and remind people that what would shock them in the real world is often ignored when it is being posted on social media. Our resulting idea was to create a confronting campaign that transposed online hate into “real-life” mediums, Radio being one of them. |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | The ad that aired once |
| 广告主 | Fondation Emergence |
| 品牌 | International Day Against Homophobia and Transphobia |
| Posted | 11月 2019 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | Fondation Émergence Inc.’s mission is to educate, inform and raise public awareness about the realities of LGBT people. |
| 媒体类别 | 广播 |
| 执行创意总监 | Chris Staples |
| 执行创意总监 | Ian Grais |
| 创意总监 | Nicolas Quintal |
| 美术指导 | Maxime Sauté |
| 文案 | Xavier Blais |
| 制片 | Marie-Pière Poulin |
| Strategist | Pascal Routhier |
| Account Management | Alex Lefebvre |
| Account Management | Cendra F. Percy |
| Lead Engineer | François Bélanger |
| 音效 | Studios Apollo |
| 媒介公司 | Espace M |
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