| 标题 | Decoding Nothing |
| 广告公司 | VCCP |
| 广告战役 | Decoding Nothing |
| 广告主 | Virgin Media O2 |
| 品牌 | O2 |
| Posted | 9月 2023 |
| 行业领域 | 电信服务 |
| 哲学 | O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK. NOTHING believe great tech isn’t just functional but also beautiful. Introducing #O2DecodeNothing - a campaign turning code into art. We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery. |
| 媒体类别 | 互动 |
| 长度 | |
| Media Buying Agency | Havas Media Network UK |
| Digital Production Company | Bernadette |
| 制作公司 | Girl&Bear |
| 首席创意官 | Darren Bailes |
| 执行创意总监 | Johnny Parker |
| 执行创意总监 | Chris Birch |
| 创意总监 | Jon Bancroft |
| 创意团队 | Arthur Harry |
| 创意团队 | Ludo Thomas |
| 设计师 | Andreion de Castro |
| Senior Account Director | Charlotte Powell |
| Senior Account Manager | Matt Isard-McNulty |
| Planner | Nicholas Pirard |
| Planning Director | Rob Estreitinho |
| 制片 | Dwayne Huggins |
| Production Creative | Jon Bancroft |
| 制片 | Rose Nott |
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