标题 | Maynards Archer |
广告公司 | VCCP |
广告战役 | Set The Juice Loose |
广告主 | Mondelez International |
品牌 | Maynards Bassetts |
首次发布日期 | 2023 / 7 |
行业领域 | 糖果 |
剧情简介 | Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London are today launching another bold and playful OOH campaign to remind the nation just how juicy their favourite Maynards Bassetts Wine Gums and Jelly Babies really are. Continuing with the iconic and award-winning Maynards Bassetts brand campaign ‘Set the juice loose’, VCCP London is once again re-energising the playful line with a modern twist for a new audience. Targeting lapsed fans the campaign aims to tap into the nostalgia of the original and much loved sweet brand, Maynards Bassetts. Maynards Bassetts over the last couple of years have not shied away from creating big and bold OOH work. And this year is no different. Cementing itself as the brand that loves OOH, the brand’s latest campaign depicts delicious Wine Gums and Jelly Babies which are under attack from a series of collectible figurines. Desperate to release the juice that the sweets contain, the battle scenes are meant to bring a smile. |
媒体类别 | 户外广告 |
媒介公司 | Carat |
执行创意总监 | Darren Bailes |
创意团队 | Daniel Glover-James |
Joint Head of Planning | Nicky Vita |
创意总监 | David Masterman |
创意团队 | Elias Torres |
广告经理 | Elise Burditt |
Senior Producer | Doris Tydeman |
创意团队 | Adam Taylor-Smith |
Business Director | Matt Smith |
Planning Director | Ollie Latham |
CGI | David McLeod |
客户经理 | Matt Reed |
Integrated Project Director | Jon Dewart |
创意团队 | Steven Yeates |
客户总监 | Anna Fotheringham |
Brand Manager | Anna Ulrich |
Client Director | Alice Millar-Durrant |
Client Account Director | Patrick Gorman |
Planning Manager | Jonathan Kriening |
客户主管 | Hugo Cadman |
CGI | Bernstein & Andruiili |
SFX | Strings & Tins |