UK telecom operator O2 has been a partner of the English rugby team for more than 27 years. For the current Rugby World Cup, O2 and its agency VCCP created a campaign that was a real work of art. Quite literally. A painting featuring English team members and fans was commissioned from Canadian artist Vincent McIndoe. Executed in a very French Romantic style (think Delacroix) it was cheekily unveiled at the Louvre. As a social media follow up, a special filter allowed fans to post selfies in the same style. For the occasion, the team’s habitual slogan “Wear the Rose” was transformed into “Wear la Rose”. Not only that, but as O2 is one of the only major telecom operators to offer EU roaming as standard, fans visiting France didn’t have to pay extra fees. Who knows? Perhaps there’s a rosy future ahead for their team.
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标题 | Wear la Rose |
广告公司 | VCCP |
广告战役 | Wear la Rose |
广告主 | O2 |
品牌 | O2 |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
剧情简介 | 仅限订阅者 |
媒体类别 | 户外广告 |
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执行创意总监 | C...s B...h 仅限订阅者 |
创意总监 | Ki.....ey G..l 仅限订阅者 |
创意团队 | ..m ..e 仅限订阅者 |
创意团队 | V...y D...d 仅限订阅者 |
Managing Partner | E..a Wh.....sh 仅限订阅者 |
Business Director | Ch.....te P...ll 仅限订阅者 |
客户总监 | E..a R....ll 仅限订阅者 |
客户总监 | Jo....an A....ws 仅限订阅者 |
客户经理 | M..t Isa.......lty 仅限订阅者 |
客户经理 | F....ie R....on 仅限订阅者 |
Head Of Planning | J...y N....ls 仅限订阅者 |
Planning Director | H...ah M...in 仅限订阅者 |
客户企划 | Ni....as P...rd 仅限订阅者 |
广告公司制片 | S...n Ke....th 仅限订阅者 |
广告公司制片 | ..i P...r 仅限订阅者 |
广告公司制片 | R...na K..t 仅限订阅者 |
广告公司制片 | R..e N..t 仅限订阅者 |
制作公司 | S...ed S...io 仅限订阅者 |
执行创意总监 | J...y P...er 仅限订阅者 |