| 标题 | Smooove by Law |
| 广告公司 | VCCP US |
| 广告战役 | Smooove Thoughts |
| 广告主 | White Claw Hard Seltzer |
| 品牌 | White Claw Vodka + Soda / White Claw Premium Vodka |
| 首次发布日期 | 2023 / 4 |
| 行业领域 | 烈酒，加烈葡萄酒 |
| 剧情简介 | JB shares his thoughts and surprise on the fact that until 2020 vodka had to be “tasteless” by law. Throwing off his stuffy robes JB makes it clear that White Claw is ushering in a new era in American vodka and now you can have a vodka that is both tasteful and smooove. |
| 哲学 | After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram |
| 媒体类别 | 互动 |
| 长度 | |
| VFX Company | The Mill New York |
| Account Management | Philip Higham |
| Account Management | Nick Hodkinson |
| Account Management | Jordan Wood |
| Account Management | Noelle Mulholland |
| Account Management | Allegra Dowding |
| 创意团队 | Darren Bailes |
| 创意团队 | Brian Caruso |
| 创意团队 | Marthon Pucci |
| Strategy Team | Jonny Shaw |
| Strategy Team | Alex Scott-Malden |
| 制作 | Edmund Thorn |
| 制作 | Slavica Delevic |
| 导演 | Natalie Prisco |
| 制作公司 | Community Films |
| Sound Design and Mix | Heard City |
| 剪辑师 | Aaron Langley |
| 剪辑公司 | Cosmo Street |
| 演员/名人 | JB Smoove |
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