Top Interviews From The Advertising Industry
Featured Interviews
A perfect balance of ‘Global and Local’
Global Business Leader at MullenLowe Global and IPG, Will Dixon, gives us an overview of how the agency's network capabilities helps them build a... 阅读更多
"Technologies can make things work faster, make the impossible possible, but they don’t create humanity." Veronica Millan, MullenLowe
CIO at MullenLowe, Veronica Millan, speaks on their philosophy of exploration, accessibility, and technology expanding the boundaries of what is... 阅读更多
"Today, family is rooted in love and not just a rigid ideal.": André Havt, MullenLowe Brasil
We chatted with André Havt, co-Managing Director and Creative Lead at MullenLowe Brazil, on presenting a more authentic view of parenting: enacting... 阅读更多
The Future that Is Now: Prerna Mehra, MullenLowe MENA
The insights of consumer behavior on social media applied to agencies' creativity are giving birth to innovation on social media platforms. 阅读更多
Great Advertising Starts with a Story: S. Subramanyeswar, MullenLowe Group APAC
Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. 阅读更多
A Genuine Commitment to Improve: Andy Last, MullenLowe Salt
As agencies, we can have far greater impact through our work – the advice we give our clients and the change we drive through communications. 阅读更多
Embrace Your Inner Child: Roselyn Frimpong & Andrea-Jane Morris, MullenLowe London
There’s a strange joy in constantly asking ‘why do you do that?’ 阅读更多
Culture Is Our Currency: Juan Camilo Romero, MullenLowe SSP3
Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods... 阅读更多
Don’t Be Stuck in Your Job Description: Camilla Facin, LOLA MullenLowe Barcelona
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. 阅读更多
Inspiration Is Everywhere: Ekta Relan, Mullen Lintas
A new way to look at our job is to gather human insights through the understanding of evolving popular culture, alongside data about desires and... 阅读更多