Top Interviews From The Advertising Industry
Featured Interviews
Great Advertising Starts with a Story: S. Subramanyeswar, MullenLowe Group APAC
Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. 阅读更多
Cultural Relevance is Key: Jorge Plasencia, Republica Havas
Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... 阅读更多
Create Meaningful Connections: Barney Goldberg, INNOCEAN USA
A lot of brands are getting caught up in trying to tell people what they stand for instead of proving their brand beliefs and purpose through actions. 阅读更多
Balance the Past, the Present, and the Future: Carl Fremont, Quigley
While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... 阅读更多
Getting Back to the Basics: Ben Golik, M&C Saatchi Group
Their titles may now vary, from writer/art director to experience designer/content creator, but the alchemy of challenge and collaboration remains... 阅读更多
Reflect the Culture: Sinan Dagli, BSSP
As storytellers, we are reflecting our times in this current political and socio-economic climate. Our best approach is to be authentic about what... 阅读更多
A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison
Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. 阅读更多
Learning Is Constant: Marco Mäkinen, TBWA\Helsinki
As long as you keep on learning about new channels, new technologies and new ways of working, you keep growing. 阅读更多
Good Advertising Still Has Its Place: Laura Paikkari, TBWA\Helsinki
If before the goal was to do good advertising, now the goal is to do good, and that action works as a platform for stories and advertising. 阅读更多
The Luxury of Thought: Sue Batterton, The Richards Group
Former timelines were generous enough to permit real introspection, refinement, and originality. 阅读更多