Insights from Lucky Generals

As part of Gü’s ambitious growth plan, creative agency Lucky Generals and media agency Goodstuff have launched a new brand platform for the premium indulgence brand to attract new consumers by focusing on quality and positioning Gü competitively against all other sweet treats. The new platf… 阅读更多

As Lisa Snowdon lovingly caresses a massive purple crystal, a caption reads “Lisa’s wellness trends for 2023”. She then goes on, in classic influencer style, to show that these gut wellness tips are candles that smell like her own diarrhoea, a bowel counsellor for the colon (who literally t… 阅读更多

Lucky Generals has launched a set of creativity cards, based loosely on the book Go Luck Yourself, by the agency's founder Andy Nairn. All the profits will go to Commercial Break, to help working class talent in the creative industries. Each pack contains 40 provocations, all illustrated by… 阅读更多

Chopped tomatoes are not just bulking agents. Olive oil is not a commodity to be idly tossed into a pan. And thinking the spaghetti is the support act to the Bolognese is pasta beyond a joke. As any Neapolitan would say, these ingredients make all the difference to a dish, if they are good,… 阅读更多

The ad is the latest work to come from the “Where everything's done proper” brand platform created by Lucky Generals in 2017 阅读更多