Insights from Lucky Generals

Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, including a specific brief to work on the launch of Epic Universe.   The agency picked up the business following a pitch against two other US agencies. Led out of the agency’s New York office, the long-term… 阅读更多

National Express, the UK’s number one coach operator has awarded Lucky Generals its advertising account as it looks to position itself as the savvy alternative to train and car travel and appeal to people who don’t think coach travel is for them.  The agency picked up the business following … 阅读更多

The initiative, Lucky10Grand is designed to mark both the agency's 10th birthday and its recent winning of the UK's top effectiveness prize - the Grand Effie - for its long-running campaign for Yorkshire Tea.  The fund will be administered by the social enterprise Commercial Break, with who… 阅读更多

Lucky Generals has revamped its management line-up with two major internal promotions.  Cressida Holmes-Smith moves up from MD to CEO, reporting into founder Helen Calcraft. She has been with the agency since 2018, joining from BBH where she was a Business Director and Partner on Tesco. At … 阅读更多

As part of Gü’s ambitious growth plan, creative agency Lucky Generals and media agency Goodstuff have launched a new brand platform for the premium indulgence brand to attract new consumers by focusing on quality and positioning Gü competitively against all other sweet treats. The new platf… 阅读更多