Lucky Generals Insights

Lucky Generals is launching a new brand platform for the UK launch of Spain’s number one draught beer, Cruzcampo, inviting consumers to ‘Choose to Cruz’, as they capture the spontaneous spirit of Seville and inspire consumers to live in the moment. 阅读更多

Cressida Holmes-Smith, the highly creative CEO of Lucky Generals, fosters an inclusive, empathy-driven workplace that empowers women at all stages of their career to show up authentically and proudly. 阅读更多

A new GambleAware campaign from Lucky Generals sees a state-of-the-art perspex billboard that slowly fills with smoke hit the streets of Birmingham in a hard-hitting new special build. 阅读更多

Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, including a specific brief to work on the launch of Epic Universe.   阅读更多

National Express, the UK’s number one coach operator has awarded Lucky Generals its advertising account as it looks to position itself as the savvy alternative to train and car travel and appeal to ... 阅读更多

TikTok is today launching a new campaign - It Starts on TikTok - which spotlights and celebrates the journeys of discovery starting on the platform every day. 阅读更多

The initiative, Lucky10Grand is designed to mark both the agency's 10th birthday and its recent winning of the UK's top effectiveness prize - the Grand Effie - for its long-running campaign for Yorkshire Tea. 阅读更多

In its latest work for Richard Curtis’ Make My Money Matter Campaign, Lucky Generals helps turn Academy-Award winner Olivia Colman into ‘Oblivia Coalmine’, a latex-wearing, potty-mouthed CEO of a fossil fuel company financed by UK pension holders. 阅读更多

As other retailers spend millions of dollars in the battle of the Christmas adverts, Co-op is doing things differently and keeping it simple by focusing on the ‘gift of community spirit’ this Christmas, calling on donations from its members and customers, which Co-op pledges to match. 阅读更多

Lucky Generals has revamped its management line-up with two major internal promotions.  阅读更多