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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Dec 21, 2022

1

Savage x Fenty - Savage x Fenty Vol. 3 - Savage in the Streets

Savage x Fenty created buzz for the volume 3 show by stopping traffic in NYC using an experiential living billboard. BMF Media created an interactive billboard that pulls in viewers with style.

标题Savage x Fenty Vol. 3 - Savage in the Streets
广告公司
广告战役 Savage x Fenty
广告主 Amazon Prime Video
品牌 Savage x Fenty

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Posted12月 2022
行业领域仅限订阅者
媒体类别 案例研究
长度
广告经理 M..k Sc....er 仅限订阅者
广告经理 E...e T....rt 仅限订阅者
广告经理 A...ha ..o 仅限订阅者
广告经理 R....ca M..k 仅限订阅者
广告经理 E..n K...s 仅限订阅者
广告经理 Z..h Zu....ch 仅限订阅者
广告经理 E..a T...y 仅限订阅者
广告经理 L..a P...z 仅限订阅者
2

League of Legends - Escape to the Undercity

League of Legends took advantage of streamers’ impact by involving them in the launch of Arcane on Netflix. League of Legends created an interactive game based on the new show and invited streamers to play, with a couple of unexpected twists.

标题Escape to the Undercity
广告公司
广告战役 Escape to the Undercity
广告主 Riot Games
品牌 League of Legends

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Posted12月 2022
行业领域仅限订阅者
媒体类别 案例研究
长度
首席创意官 S...ha K...ze 仅限订阅者
Managing Director ..d T..i 仅限订阅者
Business Director L....te C..a 仅限订阅者
客户总监 A....rn ..m 仅限订阅者
客户主管 S....na ..g 仅限订阅者
Strategy Director Al....ir G..y 仅限订阅者
Strategist F...h H...g 仅限订阅者
集团创意总监 X...er ..e 仅限订阅者
Senior Art Director N..o T....ra 仅限订阅者
Senior Copywriter L..e So......ram 仅限订阅者
美术指导 D..n A....il ..e 仅限订阅者
文案 L..a R...li 仅限订阅者
广告公司制片 S...n C..w 仅限订阅者
3

The Danish Cancer Society & Trygfonden - The Monument of Shame

The Danish Cancer Society & Trygfonden, in an attempt to fight the country’s shocking world record of youngest smokers, created a shocking and impactful monument.

标题The Monument of Shame
广告公司
广告战役 Monument of Shame
广告主 The Danish Cancer Society & Trygfonden
品牌 The Danish Cancer Society & Trygfonden

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Posted12月 2022
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 案例研究
Entrant Company &a....o. . ..A 仅限订阅者
Production Company K..d F..m 仅限订阅者
Director A...rs Bu.....rd 仅限订阅者
Director of Photography L...e F...k 仅限订阅者
Making of the Statue Cr......dk 仅限订阅者
Creative Director J...n K...ler 仅限订阅者
Art Director J...b Be.....tz &...; 仅限订阅者
Art Director M...in B....er 仅限订阅者
4

Resident Evil - Resident Evil Zombie Released in Santa Monica

Resident Evil created an interactive 72-hour experience, to generate interest, simulating the creation and release of a zombie.

标题Resident Evil Zombie Released in Santa Monica
广告公司
广告战役 Resident Evil Zombie Released in Santa Monica
广告主 Netflix
品牌 Resident Evil

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Posted12月 2022
行业领域仅限订阅者
媒体类别 Ambient
长度
制作设计师 B..y L..n M...a 仅限订阅者
制作公司 K...ma Co.....ive 仅限订阅者
首席创意官 C...ha A...t C....ño 仅限订阅者
Managing Director T...a .e P..i 仅限订阅者
创意总监 F...pe Ro.....ol 仅限订阅者
创意总监 M...ín A...ed 仅限订阅者
项目经理 L....es Ec.....ria 仅限订阅者
Digital Strategist M....la Ni....ya 仅限订阅者
Sr. Strategist C...a V....es 仅限订阅者
广告经理 ..d B...er 仅限订阅者
广告经理 M....da O...e 仅限订阅者
广告经理 A...n J...s 仅限订阅者
广告经理 T....am T...as 仅限订阅者
广告经理 I...e .u 仅限订阅者
广告经理 C...a B...on 仅限订阅者
5

FAQ YOU - FAQ YOU - An educational Revolution

Bringing sex education up to date in Germany, FAQ YOU shows teens they deserve better by giving them the sex education they need.

标题FAQ YOU - An educational Revolution
BriefSex education in Germany is very outdated. It is also dependent on a bureaucracy that makes changes hard – and quick changes impossible.FAQ YOU solved this problem. By going a different way with their eponymous book that answered teenager’s most frequently asked questions about sex and love, and then going online with an innovative website: faqyou.com. Both have been a success amongst teens, and the associated TikTok channel is now up to a reach of 6 million people.Soon the German Ministry of Health asked if FAQ YOU wanted to collaborate on an e-learning platform. And today, hundreds of schools and hundreds of thousands of students are using their platform – and new ones are joining them every day.FAQ YOU achieved radical changes in a record time with these projects. They showed teenagers that they deserve better – and gave them the sex education they have been asking for.
广告公司
广告战役 FAQ YOU - A educational Revolution
广告主 Ohhh! foundation
品牌 FAQ YOU

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Posted11月 2022
行业领域仅限订阅者
剧情简介仅限订阅者
媒体类别 互动
Creative Managing Director M...e H...e 仅限订阅者
首席创意官 A...n J...um 仅限订阅者
创意总监 Al.....er M....ns 仅限订阅者
美术指导 J...an S....er 仅限订阅者
美术指导 N..a D...er 仅限订阅者
客户经理 L...s F..k 仅限订阅者
Creative Copy L...s W...r 仅限订阅者
Creative Copy Is....la B...er 仅限订阅者
Managing Partner M....el J...bs 仅限订阅者
广告经理 D...el N...l 仅限订阅者
广告经理 R...n M....sa 仅限订阅者
广告经理 A..a Kon.......iler 仅限订阅者
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