标题 | The Fraud |
广告公司 | LOLA MullenLowe |
广告战役 | Stick to the Original |
广告主 | Unilever |
品牌 | Magnum |
首次发布日期 | 2024 / 1 |
行业领域 | 冰淇淋 |
剧情简介 | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
问题 | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
Chief Marketing Officer (CMO) | Julien Barraux |
Vice President (VP) | Benjamin Curtis |
Marketing Manager | Denise van Strien |
Global Brand Manager | Matteo Mozetic |
Brand Manager | Denis Antonius |
Digital Lead | Sara Paixão |
Digital Brand Manager | Ying Hu |
创意总监 | Jorge Zacher |
创意总监 | Kevin Cabuli |
创意团队 | Augusto Callegari |
创意团队 | Pedro Mezzini |
Design Director | Yan Graller de Oliveira |
美术指导 | Alan Chung |
Designer | Alan Chung |
执行创意总监 | Tomás Ostiglia |
Managing Director | Tom Elliston |
客户总监 | Catalina Aguirre |
客户主管 | Cristina Panea |
客户主管 | Sofía Perez |
战略企划总监 | Camilla Facin |
Head of Production | Felipe Calviño |
制片 | Marina Saro |
Strategy Lead | Bruno Yanagui |
制作公司 | Proppa |
导演 | Martin Werner |
执行制片 | Pablo Martinez |
制片 | Cristina San Cayo |
Assistant Director | Carlos Santana |
摄影指导 | Nicolaj Bruel |
VFX Lead | Jonas Drehn |
Wardrobe Stylist | Melanie Buchhave |
Casting Director | Edu Prado |
Casting Director | Esther Cocero |
Casting Director | Ditte Kiel |
制作设计师 | Peter Grant |
Make-Up Artist | Manel Rosa |
剪辑师 | Rasmus Nyholm Schmidt |
VFX Coordinator | Pau Costa |
制作经理 | Vanessa Merino |
Production Coordinator | Carmen Ponte |
Steadicam | Karsten Jacobsen |
Home Economist | Toni Krank |
Production Assistant | Cristina Barrios |
Production Assistant | Cristina Alcázar |
Talent Coordinator | Maria Angeles Picon |
后期制作 | Bacon X |
VFX Company | Bacon X |
VFX Lead | Jonas Drehn |
Executive Producer, VFX | Eliana Carranza-Pitcher |
HOP | Cilie Kragegaard |
VFX Producer | Lars Wagner |
VFX Producer | Lorène Lescanne |
Compositor | Thomas Banner |
Compositor | Kai Hauswirth |
Compositor | Jacob Carlsson |
Colorist | Sam Gilling |
Compositor | Ivan Lindfors |
Conform Artist | Søren Knudsen |
Conform Artist | Oliver Wozny |
音乐 | Big Sync Music |
Music Creative Director | Justin |
Music Supervision | Alicia Leinot |
Music Supervision | Calum Price |
音乐制作人 | Silva Screen |
Sound Design and Mix | Ballad |
Sound Designer | Adrian Aurelius |
Mixer | Adrian Aurelius |
Executive Music Producer | Gregers Mærsk Møller |