Alex Strimbeanu
Creative Director at JANDL, marketing and advertising, s.r.o.
Bratislava, 斯洛伐克
标题Baby in the Box
广告公司
广告战役 Crying For Help
广告主 Beneva Foundation
品牌 Beneva Foundation
首次发布日期 2014 / 9
行业领域 疾病认知、救助机构
剧情简介 Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. 
媒体类别 案例研究
首席创意官
创意总监
文案
美术指导
客户经理

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