| 标题 | New Definition of Love |
| Brief | In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Absolut believes that true love is not exclusive or limited, so the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary. |
| 广告公司 | Jandl |
| 广告战役 | New Definition of Love |
| 广告主 | Pernod Ricard |
| 品牌 | ABSOLUT |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Context: In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Idea: Absolut believes that true love is not exclusive or limited, which is why the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary.Results: The initiative gathered over 13 million impressions, thousands of comments, and signatures and was covered by national media. But the BEST result was that The Linguistics Institute of the Slovak Academy of Sciences noticed the initiative, which officially changed the definition of love in Slovakia to be inclusive and contemporary. |
| 媒体类别 | 案例研究 |
| 首席创意官 | Bernd Fliesser |
| 创意总监 | Alex Strimbeanu |
| 文案 | Jakub Jurica |
| Strategist | Ivana Lužinová Váleková |
| Strategist | Patrícia Reichlová |
| 客户经理 | Jakub Kováč |
| 客户经理 | Kristián Ondriš |
| PR | Alexandra Gallisová |
| PR | Tatiana Kubišová |
| 美术指导 | Lucia Repová |
| Social Media Specialist | Soňa Časárová |
| 制作公司 | KIMONO Production |
More Work
SEE ALLDefinition of Love
- 品牌:
- Absolut Vodka
- 广告公司:
- Jandl
Hymn of Love
- 品牌:
- ABSOLUT VODKA
- 广告公司:
- Jandl