| At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found | |
| 标题 | Bouquet |
| 广告公司 | Jandl |
| 广告战役 | Bouquet |
| 广告主 | Beneva Foundation |
| 品牌 | Beneva Foundation |
| Posted | 11月 2011 |
| 行业领域 | 仅限订阅者 |
| 媒体类别 | 案例研究 |
| 创意总监 | P...l F...a 仅限订阅者 |
相关作品
AdForum最新作品
