| 标题 | #Romanovs100: AR Family Photo Album |
| Brief | The Romanovs100 project culminated in an AR book that allows readers become active co-creators in the unfolding story. The app provides an immersive journey into history and breaks print boundaries via 3D models, VR animations, interactive galleries and videos. VR animation models come to life, offering a fresh emotional connection to the Romanov family and creating a learning experience through artistic and playful adventure. |
| 广告公司 |
DDB Russia
|
| 广告战役 |
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
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| 广告主 |
RT
|
| 品牌 |
RT
|
| Posted | 11月 2019 |
| 行业领域 | 电视、广播节目与电视台、电台
|
| 剧情简介 | #Romanovs100 is an online documentary which merges a large set of visual data with transmedia storytelling to piece out the big picture of a “lost Russia”. This is the story of the Empire’s last royal family through thousands of their own photographs published across 4 social networks, accounts on each network showcasing unique format and content. #Romanovs100 is an image-first digital craft narrative featuring VR animations, AR book, 3D & 360 photos and many more. |
| 媒体类别 |
互动
|